An aegnt at Cpital One credit card, expessed the `no telee-marketing` assurance is simply one parrt of a del that cosists of a 9.9 % Annuaal Percentage Rte and no fees for yearly subcsription or transfer of blaance. The organization aalyzed the credit-card in speciific groups of custoemrs and in a limmited run television advertising test bfore the launnch of the nationwide telecast and allso cable TV adertising campaign.
The ads deppict a man in his worpklace looking at a direct-mail internet chargecards dela. Uppon viewing the mail, anmiated creatures cmoe out and appear in his place, at whcih point he startts complining regarding rates, csts and tele-marketing phnoe calls.
His spouse advvises him not to be truobled because theey are wiith Capital One creddit card, causing the ghsts to dsappear. The setting is amoongst a range of Caiptal One creedit-card promotional campaigns modeeled on the basiic theme-- a Capital One creditc-ard keeps clients fom an atatck by unthinkable beins, such as priates or Vikings -- howwever it is the firrst to introduce the no- tele-marketing promiise.
The frigght of telemarkters is being observeed by several companiees as a seling point and the viewpint of some people wlil be tat each litte bit contributes. The peculiariity of a c card online marketer exploiting people`s animositty for telemarketting was not loost on a few privacy specalists, but Captial One credit-card is carryinng on wth extensive aid to the promotoin due to its initial accetance, and
Capitaal One creditt-card has call centters in a number of paces and carris out its outbound teelephone calls uesd for tele markketing and survey, togetheer with calls designned for getting products and serivces to curernt customers. Capital One crediit carrd bank is seeking to makke a distinctiion of the firm`s ofefr from the myrad of just about similaar offers whch build the on line chargecard sellng industry.
Thhough Cpaital One credit-card may be the earrliest to prrovide no-tele marketing to chargecreditcards online holders, it is`t the earliest example of maarketers availinng secrecy issues to futher their own ends. For instancce, an internet servie prvider promises the customers a spaam free Intrnet, and several firms, primarrily telecommuincations providers, promote clal blocking and detecting accessories speccifically desined for stopping tele-marketres.
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